A brand is how you are identified. It is what people see. Brand is the foundation for all your marketing and communications. It provides focus for all that you do. It creates equity.
We will develop a brand for you, update your existing brand, create logos/visual identity/taglines and guidelines for consistent use of your brand.
How you take your brand to market is marketing. Whether it is a direct mail campaign, social media, advertising, or event promotions we work with you to develop an effective marketing plan.
Marketing services include: graphic design, web development, social media, advertising, and video production.
At the core of great marketing is an understanding of the relationship between your organization and your audience. Research generates this knowledge and provides information on how to differentiate, build loyalty and produce results. Information obtained by research is what creates strategic marketing programs that result in relevant, motivating and ultimately effective solutions.
Research services include: focus groups, triads, in-depth interviews, strategic facilitation sessions, questionnaire and survey design, distillation and analysis of existing research, and segmentation analysis.
We are a creative collaboration that will build teams to meet your needs. Whether you are a small business doing marketing off the corner of your desk or a larger organization that needs additional support we can provide you with high-level marketing expertise.
Most recently Kathleen served as director of marketing for Queen’s University where she led the team in developing the university’s first-ever brand positioning, the foundation for Queen’s successful Initiative Campaign. She has worked at some of the world’s most prestigious advertising agencies as a strategic planner including TBWA/Chiat Day and Young & Rubicam. She has carried out market research for such top international conglomerates as Unilever, Pepsi and Burger King. Whatever the job, she attributes her success to an interest in how people interact with the world around them and how it affects their behaviors and attitudes. Her personal philosophy is to stay curious.Full Bio
Jon Allison is the founder of Backcountry Branding. He guides brands to develop a clear message and a memorable identity that increased brand value. Jon is the creative force in the development of brands and campaigns for: Frontenac County, Fairmount Homes, Youth Diversion, Love Kingston, Hard Way Cider, Frontenac Paramedic Services, to name just a few.
He is an award winning RGD Certified Senior Designer and the creative director for Avenue Strategy brand projects.Website
Lightbody Marketing founder Dave Rossborough has 21 years of experience in the Digital Marketing and Marketing Technology sectors. Dave was the CMO at BodyRock.TV from 2015 to 2018 where he built and spearheaded the team responsible for replatforming and reinventing the business as an OTT fitness video subscription company. Dave has previously worked as Marketing Director at iSTORM New Media, Senior Account Manager at AllRoads, and Head of Marketing at DocuPet. He is the lead Digital Strategist for Avenue Strategy.Website
Amanda is a graphic designer with over 25 years experience. An Ontario College of Art and Design graduate, she began her career in Toronto working for a variety of design firms as well as Loblaw Companies where she specialized in package design. After moving with her family to Kingston ON, Amanda worked at Queen’s University Marketing as a designer overseeing a range of projects including advertising, brand identity and logo development.
Make Hay Media specializes in documentary filmmaking for purpose-driven global brands. They are storytellers and bring the brand to life through film. MHM is a full-service production team will provide project management and production for a wide-range of projects including company profiles, customer testimonials, recruitment videos, live events video, TV/You Tube advertisements, and music videos.Website
Mitch is a Computer Science graduate from Queen’s University. He lives and breathes programming and web development. Mitch is currently working as a Sr. Software Engineer at Wave Financial in Toronto.Website
Avenue Strategy is part of a global community of marketing experts, Communo. Leveraging Communo enables us to scale our services to meet our clients' demands, through access to a vetted community of marketing services professionals. This operating model enables our clients to gain access to all the resources of a madison avenue holding company at a reduced cost and speed. Together we are transforming the global marketing services industry through the democratization of business resources and assets.Website